Over the past year, dozens of major retail chains and entire shopping malls have been closing stores and downsizing employees to cut costs in response to reduced consumer spending and gift card buyers are being warned about the validity of their purchases.

Certified Wedding Planners have the duel challenge of keeping themselves in business while keeping an eye on their vendors’ businesses as well. Too often these days, bridal clients are being disappointed by wedding shops, florists, jewelers, craft stores, photographers, bridal shops, clothing stores, and consignment shops that are closing, often without notice, and leaving couples scrambling to reclaim deposits and fulfill their wedding day checklists.

The economic daily news is, at best, troubling. Taxpayer-funded bailouts for the mortgage, insurance, and automobile industries aren’t helping reduce foreclosure rates, cover uninsured families, achieve energy independence, or employ our legion of jobless workers fast enough to stabilize financial markets and raise consumer confidence.

With a new administration setting up shop at 1600 Pennsylvania Avenue in January, there are some signs of hope for the future for Certified Wedding Planners. In the middle of scandalous bailout-sponsored celebrations, credit card company defaults, and the U. S. Postal Service running in the red, some wedding vendors have innovatively survived certain doom and new locations are bringing better business to other vendors. Wedding planners are increasing the awareness of their value to brides and grooms and diversifying their business offerings. Optimistic developers and retailers are expanding existing and opening new shopping malls.

And entrepreneurs, such as you, the wedding planner, are being touted as the key group of business people capable of turning our slumping economy around.

Tags: Business Diversification, Certified Wedding Planner, Financial Industry

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