Helping Them Make More Out of Less

Feb 24, 2010 Wedding Planning Institute

Being a certified wedding and event planner means that you’re up on all the trends, and you can guide couples in any direction they want to go. As the wedding industry expands on television and the Internet there are literally hundreds of thousands of ideas out there. Sifting through all of this information can be overwhelming for couples - especially those whose idea of the perfect wedding may be less formal and/or less traditional. This is where a wedding coordinator comes in: It’s your job to help them form their idea of the perfect day then make it a reality.

According to the Wedding Report, traditional, formal weddings continue to be on the decline. Surveys of real couples in 2008 and 2009 found that brides and grooms are looking for less opulence and more focus on the family. Sure, crystals and sparkles are fabulous, but in today’s economy couples are putting more focus on their vows, their families and each other on their special day. Some wedding planners disagree with these findings, saying, “I’m getting my price, planning the right wedding for the budget. It’s all about knowing your market and providing the right service– and caring,” according to eWedNews. But that’s where we think experts are right: Being a wedding planner doesn’t mean you only work with couples who have huge budgets and big dreams. Being a wedding planner means you help all brides, regardless of budget, bring their fairytale to life. If this means a more intimate ceremony and a smaller reception that’s okay because all brides need help with the details.

Brooch Bouquet

Brooch Bouquet

Among the more popular low-key wedding ideas are ceremonies on the beach or at other outdoor locations and those with DIY touches. Some other ideas for low-key weddings may be receptions with more home-style food and personal touches during the ceremony such as a bouquet made of brooches that belonged to the bride’s family members.

What are other ways a certified wedding and event planner can help a bride and groom have the wedding of their dreams but make it a more simple day? The idea isn’t to cut their budget; it’s to make their budget work better for them. That’s where you come in. Start a folder of ideas for simple weddings. Show brides with smaller budgets that a wedding planner can still be their best friend. A good planner makes every wedding special, no matter the cost. And we all know that if you do a good job and make a great impression the referrals will start to flow in!

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4 Responses to “Helping Them Make More Out of Less”

  1. Louise Says:

    I love the brooch bouquet idea! I have also seen similar looking bouquets made with felt flowers. There are so many alternatives to flowers. Not only are they less expensive, but they also last a lot longer.

  2. Lisa Leonard Says:

    I agree that today’s brides and grooms are looking for more budget-friendly weddings. As a student at LWPI I am really trying to build my business plan around the small to mid-budget wedding. I would love to be able to make a couple’s dream wedding come true even if they do not have a dream budget. I loved the brooch bouquet idea in the article and I think I can come up with other creative ideas to keep the budget under control without sacrificing style.

  3. Bobbie Milburn Says:

    My mission statement is to help the bride or client exceed their expectations and still stay within their budget.When I started helping people plan their weddings about 5 years ago, I started to think of what people might need that could be rented instead of bought. Over the past 5 years, I have bought 3 archways, two pillars, 10 hurricane lamps and now have 18 candleabras that are silver and have 3-4 taper candleholders each that can be used for centerpieces at receptions.I recently created 10 silver trees with battery operated lights that I used for a Christmas party, and I can use again. I have also started collecting napkins in various colors to use under a centerpiece,seeing that even changing linens from white to any other color can greatly affect the already high reception costs.
    I collect the napkins in amounts of 12 or more.

  4. Beth Roberts Says:

    I believe myself to be a savvy shopper. I like to see things through a crafters eye, I look for things at discount stores, dollar storees, etc. I tems ca be sanded, painted, cut and dyed to look how you want them to. The local home supply stores have a wide variety of crasckle paints, paint for plastic etc. I like taking the plain and simple things to a fabulous eye catching element.

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