Have you ever sat down to think about what makes a business successful? Ebay was able to take online auctions - a new idea at its beginning - and allow people all over the world to take part for little upfront money. Etsy prides itself on promoting crafters and handmade items. Amazon, simply put, is huge, and it brings all types of vendors from all over the world right to its users’ fingertips. Wedding planning doesn’t have to be any different. If every certified wedding and event coordinator sat down to figure out his or her strong points, then marketed them, they’d be likely to find huge success, too.

In other words you need to find your niche and make it work for you. This will set you apart from your competition, and it will let certain brides know that if they’re looking for a specific kind of wedding it’s your company that they must immediately turn to. What do we mean? Consider these specialties, or niches:

* Second-time (or more) brides.
* Ethnic, multi-ethnic or international events.
* Bisexual, lesbian, gay or transgender weddings and ceremonies.
* Extra-large weddings. (Those with 500 guests or more.)
* Non-traditional services. (Those without a religious aspect and not held in a church)
* Beach weddings.
* Quirky weddings and events. (Think scuba enthusiasts, for example!)
* Bed and breakfast-type events. (Where you own the venue and do the planning.)

Finding your niche and sticking with it doesn’t mean that you turn away brides who are looking for your expertise. If you’ve done a good job in the past you’ve probably built up good word-of-mouth advertising, and new couples will search you out to make their event special, too. Finding your niche does mean that you’ll be known for a certain type of event and that you’re the expert at planning them.

Have any of you found your niche? Are you trying to incorporate your niche into your business?

Tags: business, company, expert, planning, wedding

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