“Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos.” ~ Wikipedia

So you have probably have realized how quickly Pinterest is becoming the next best thing in social media. You see it everywhere but how can it work for you?

As a bride, Pinterest is a plethora of information and ideas for them to make the best choices for their wedding. It can range from DIY projects to the multimillion dollar décor that you love. The inspiration is endless. As a wedding planner though, how do you make it work for your business?

In January 2012 comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. The average Pinterest user is female between the ages of 24-54. Pinterest is becoming the place that brides are going to not only for inspiration, but to see vendor’s work. They could be scanning through for hours looking for the best floral arrangement, the best cake, etc, if you are not representing your work, how can you be found? As a vendor, there are a few things one should be wary of before posting every pic you have of your work;

1. Blatant self promotion is not looked kindly upon. To be successful, pinning from other Pinterest boards and other community members will make you more successful in the long run.
2. Pinning imagery that provokes interaction will maximize your result
3. If you are going to use Pinterest to help brand you, make sure you have the “pin it” buttons on your website along with your username for people to find you and follow.

Once you get started it begins a snowball of activity. Of course the most important advantage is the SEO benefits. With the obvious reason being, it can be linked to Facebook and Twitter for a more effective search results.

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