One of the top reasons that brides turn to Lovegevity’s certified wedding and event planners is because they have great relationships with vendors. These relationships can equal big savings for couples, and they expect their wedding planner to know all the best vendors in the area. One of the hardest parts of planning a wedding is researching and interviewing vendors so that brides know they’re getting a good deal. As a wedding planner this is your job so it’s important to have a long list of friends in the wedding industry! Here are a couple of tips for establishing relationships with the wedding vendors in your surrounding area.

1. First things first. Get out and introduce yourself! Sure, phone calls are a great way to talk to someone, but a vendor is much more likely to trust you if they meet you face to face, or, put a face with a name you might say. Make a list, check it twice, and hit the pavement, including local bridal shows. If vendors know you and know you’ll bring them business they might carry your cards in their store and refer you to brides who stop by on their own. It’s a win-win situation.

2. Put your best face forward. In other words, act like a professional! Dress the part and talk the part. Research each vendor before you make contact with them. Know what their philosophy is. Know what their prices are. Ask them for pamphlets that you can keep in your folder. Professionalism goes a long way, and vendors will be more likely to recommend you if they know you’re serious about what you do.

3. Think beyond the obvious. You need to have a deep list of florists, caterers, photographers and musicians to recommend - the more you know the more likely you’re to have the perfect vendor for any bride’s budget. But there are other vendors to consider because you never know what a bride will request. Do you have any of these in your area? Consider ballroom-dance instructors, travel agents, insurance agents, and financial planners among others.

4. Make (and keep) appointments. Vendors are unlikely to turn away any bride who comes into their business, but it’s a lot easier on them when they’re expecting you. Consider giving them a bride’s budget in advance so they can prepare their presentation. They’ll appreciate the advance notice, and the bride is sure to get the best options for her day when everyone comes prepared.

5. Take notes. Some business people say there is no better advertising than through word-of-mouth. Referrals go a long way in the wedding world because every vendor-client relationship comes down to one thing: trust. When you work with a vendor for the first time take notes about their performance. What were their strong points? Weak points? What kind of bride do they work best with? All of this information can be invaluable when it comes to matching brides to vendors.

Good, strong vendors are the lifeline for every certified wedding and event planner. Knowing your area’s business community is the first step to planning a fabulous wedding.

What other suggestions do you have for the newest graduates of Lovegevity’s Wedding Planning Institute? What questions are important to ask? Do any of you experienced planners have any stories to share?

We’ve probably all heard of the Make A Wish Foundation, a non-profit organization that grants the wishes of children with life-threatening conditions. It’s a lovely way to help the parents of these children, too, because we all know how sky-high medical bills can rocket in a short amount of time. Plus, taking sick children to Disney World, or the Super Bowl, or some other event can be taxing because of the organization and stress it requires and involves. Make A Wish does an awesome thing, and it’s a great organization to support.

Weddings can be super-expensive, too, and planning a wedding when you or your partner are sick can be almost impossible. That’s where the new Wish Upon a Wedding Foundation comes in. According to the foundation’s Web site, it is “America’s only wedding wish granting organization” and it “produces weddings & civil union ceremonies at destinations across the United States for individuals facing terminal illness. By celebrating the courage & spirit of these couples, it is our hope that others facing similar situations will find hope, strength, and the promise of eternal love.”

With the exception of Make a Wish, have you ever heard of something more lovely?

At this point there are only five chapters open, and they are of course tied to some of the major metropolitan areas in the country: San Francisco, Los Angeles, Orlando, New York and Chicago. New chapters are in the works and opening up all the time, however, and you can sign up to receive an email if one opens up near you. The success of organizations like this one depends on the hospitality of the wedding industry and that means you, Lovegevity wedding and event coordinators! We know that by simply signing up at Lovegevity’s Wedding Planning Institute you were born to help people (brides need a lot of help, and you enjoy being the one to do it!) Have you considered using your gift as an organizing super-power to help others less fortunate? Wish Upon a Wedding is a fabulous idea and a wonderful way to help wedding planners bring fairy-tale weddings to reality.

The Next Big Thing: When it comes to weddings these few words are what every couple strives for. Wouldn’t it be great to start a trend? Jeff and Erin are one couple who are raising the Save-the-Date bar; who needs post cards and magnets when you can make a movie? Or, actually, a trailer for their movie, a.k.a. their wedding! (Perhaps they’ll follow up with a Dance Down the Aisle - remember this?) Some people may say these videos are annoying, but as wedding planners we know that friends and family would flip over something this cute. It would really help couples stand out, and it would be the perfect way to create anticipation for The Big Day!

A wedding is a big deal, and it should be treated as such. It’s the details that make weddings special, and you can’t get much more special than starring in your own epic feature! A certified wedding planner can help couples make their day even more special by introducing them to industry trends and by helping them bring their not-so-traditional ideas to life. Jeff and Erin created an action-movie trailer, but other couples may consider comedy, film-noir or even documentary-style trailers. Perhaps someone filmed their engagement. Maybe they’d like to include their wedding party in their save-the-date video. The possibilities are endless, and a certified wedding planner is just the person to help tap into couples’ creativity and alleviate their stress.

What do you think? Is this an up-and-coming trend? How could you help couples expand this idea and incorporate it into the overall theme of their wedding?