According to research and statistics from WE tv Networks Wedding Report, the average cost of a wedding increased 21.9 percent in the first half of 2010, from $19,581 (in late 2009) to $23,867. That’s a good-size increase for the industry, and it should put a smile on the face of wedding planners everywhere. Despite the slow-to-churn economy, the wedding industry is growing, which means there are opportunities for success at every turn - if you know where to look. While not every service sector saw growth, most of them did. Let’s break down the increase (with more thanks to WE for these numbers):

* Planner/consultant a la carte services were up 84.2% at an average of $1,171.
* Gifts for the bride were up 53.1% at an average of $253.
* Hiring a consultant for initial planning was up 50.4% at an average of $920 - the sector with the biggest gain in spending.
* Other jewelry was down 61.7% at an average of $304.
* Reception accessories was down 55.3% at an average of $200.
* Ceremony accessories was down 49.7% at an average of $207 - the sector with the biggest decline in spending.

Demand went up in the first half of 2010 for products and services. Those with the biggest increases were travel and transportation and musicians, while demand went down the most for facials, manicures and pedicures and teeth whitening.

We don’t think there is a lot of surprise hidden in these numbers. It makes sense that brides are putting their money where it matters most and not with the frivolities often associated with weddings. Hiring a wedding planner to put together a budget at the very beginning makes perfect sense to us, and we’re not surprised to see an increase in that sector of the industry. What does this mean to LWPI’s certified wedding and event consultants? It shows you exactly how to market yourself in this down economy. Showing brides how to get the most bang for their buck is exactly what they’re looking for, and these numbers prove it. It’s easy to get down about business right now if you don’t look for the smaller opportunities. Offering smaller planning packages is a great way to get your foot in the door, and from there you can easily prove to a bride that she can’t live without you.

In today’s wedding market it’s a given that to succeed you must utilize the Internet. With such social-networking sites as Facebook and Twitter growing in leaps and bounds, certified wedding and event coordinators have to not only be comfortable using these sites, but they must also figure out how to successfully fit them in to their business plans.

The Wedding Report estimates that online wedding sales will grow to $22.7 billion by 2013, with an estimated growth rate of 7 to 10%. It also found in a recent survey that 81% of couples use the Internet to plan their wedding because of the specific planning tools they find there. Their top reasons for using the Internet? Tips and ideas; photos of other weddings; creating a wedding website. The Wedding Report also says that the average age of a newly married person is about 27, which means that most of your bridal couples are part of a generation that is the most technologically advanced ever. It also means that for your wedding and event coordinating businesses to survive you must embrace technology. How can you do this? Here are a few ways:

1. You turned to your community college or local university to become a wedding planner, right? You may want to consider turning right back around to check out what kind of classes they have on Web design, online marketing and social networking.
2. Pick up copies of popular magazines that cover computers, marketing and networking. An afternoon spent at your local bookstore, coffee in one hand and magazine in the other, will be time well spent.
3. Integrate social networking into your business plan. Build a Twitter following by focusing on the wedding industry in the region you target. Start a Flickr page, and fill it will slideshows of the weddings and events you’ve planned. Start a blog, giving tips to brides, showing them how a coordinator can help alleviate their stress! And create a Facebook page to help guide users to your blog and other sites.
4. Keep all of your sites and information updated. Wedding and party trends ebb and flow, and you need to show possible customers that you’re up on the trends - and maybe even have a lot of great ideas of your own.

Getting out there, pounding the pavement, if you will, is definitely one way to grow your business. But to attract the Wired Generation you have to show them that your business is modern and growing. Being a successful wedding and event coordinator depends a lot on word of mouth, yes, but you want to attract business from every possible angle. And the Internet is an excellent place to begin.

We recently talked about what to do when professional wedding and event planners come across a super-frugal bride. But let’s face it, it really comes down to one question: When will a bride ever get to wear her wedding gown again? Sure, a wedding gown is money well-spent if you consider it a family heirloom, but it sure would be nice to get the chance to feel like a princess again. Well, here’s your chance! The Bride’s Ball, held in New Bern, N.C., is just the opportunity for you and your groom to strut your stuff (and do it all for a good cause.) Here’s more from LWPI certified wedding planner and instructor Pam Duvall:

Photo courtesy of Bridal Wave TV

The Bride’s Ball is an event to help raise awareness and funds for cervical cancer research through The National Cervical Cancer Coalition. We invite you to wear your wedding dress or tuxedo again and re-live the wonderful memories of your wedding day, whether it was recent or years ago!

Almost every woman wants to wear her wedding dress again. The Bride’s Ball offers the perfect opportunity for women and men to experience a night they’ll always remember, and support a great cause. Brides get the chance to re-live the magic and memories without the stress. Brides To Be get to see glamorous gowns, beautiful decorations and have the experience before their big day. You can invite all your current or past bridesmaids, groomsmen, family and friends! Ladies can wear their wedding gown, or any semi-formal dress, while the men are welcome to wear a tux or suit.

Regardless of your marital status, The Bride’s Ball is giving men and women of all ages and marital status a fabulous reason to feel like a king and queen for an evening. There will be door prizes, auction items, entertainment and on-site portraits! For an additional fee, you and your sweetheart can even renew your vows! Fun for everyone! Our fundraising efforts improve the organization’s ability to educate the public and health professionals, and support women battling pre-cancerous conditions. But most of all, NCCC is a support organization for women and families who are facing the challenges of dealing with cervical cancer and its treatment.

Over the years the organization has developed a hotline, a group of phone pals, a nationally recognized web site, and a national NCCC Conference for cervical cancer patients and survivors. It has also sponsored medical experts to speak on the subject of cervical cancer to professionals and the lay public alike. As a nonprofit organization, we are dependent in large part on the generosity and creativity of our members, neighbors and friends. There are endless opportunities to give back, either by attending or by sponsoring The Bride’s Ball. You can donate money, sponsor a table in your name, or even sponsor a portion of the evening such as the photo booth, the favors, or the invitations.

…….

So there you have it. A great cause. An excuse to get dressed up (and who doesn’t like to do that?) And a reason to wear the most beautiful (and expensive) piece of clothing you’ve ever bought … again. It’s a great foundation to support, and Lovegevity encourages all its certified wedding and event planners to get out there and support the community. If you’re too far away to take part in this ball why not consider hosting one of your own?

The average bride will spend $1,038 on her wedding gown in 2010, according to The Wedding Report. This is of course down a bit from a few years ago, but it’s slightly up over 2009, which is a very good thing for the wedding industry. The average price of a gown is projected to increase a bit a year for the next several years, albeit slowly. This is probably because while brides are beginning to open their wallets a little wider this year they’re still a bit gun-shy because of what many of them still see as a shaky economy. This is exactly where a certified wedding and event planner steps in. It goes without saying that the most important part of planning a wedding is working out the budget, and said budget should be set in stone before a bride goes gown shopping. It’s a lot easier to fall in love with a gown that’s in her price range if she only tries on gowns in her set price range. It may sound obvious, but I think we at the Lovegevity Wedding Planning Institute can all agree that brides get stars in their eyes mighty quickly when it comes to their dream gowns!

According to online surveys of bridal couples, bridal attire accounts for 8 to 10 percent of the wedding budget. While the gown is important most brides also want to purchase shoes, jewelry and other accessories along with it, which eats into the budget even further. If you find yourself with a frugal bride who still wants to walk down the aisle in style consider these tips:

* At bridal salons every bride is likely to make a bee-line for the wedding-gown department. But many bridesmaid gowns come in white and ivory, and they’re offered for sale for a much lower price than a traditional gown - we’re talking hundreds of dollars less in many cases! No, this tip won’t work for every bride, but for the ones who are trying to get more bang for their buck this is a great idea.

* Experts all agree that brides should buy their gowns at least six months before the big day (if they have six months to spare!) This time needs to be allowed for a few reasons: mistakes, alterations, weight fluctuations and lost shipments. A portion of the budget should be set aside for these things that occur after the gown comes in. You don’t want your bride to be shocked when she gets an alterations bill that she didn’t budget for.

* Remind your bride that it’s the shape of the gown that flatters her, not the beading and lace, which can significantly push up the price. A simple gown can look gorgeous with a more intricate veil and beautiful jewelry!

* Sure, it’s fun to go to the top designer boutiques and try on everything they have to offer. And if it fits your bride’s budget that’s great. But if she’s trying to save money consider these shopping ideas:

- Thrift stores and consignment shops: You’d be amazed at what you can find at a top-quality thrift stores these days.

- eBay: Lots of brides are selling their once-worn, fabulous gowns at ridiculous discounts in an effort to recoup some of the money they spent on their weddings.

- Sample sales: If you have a bride who won’t settle for anything less than a designer gown but doesn’t have the cash for it make sure you introduce her to The Great Sample Sale. Especially take her to off-season sales. The earlier the better for the gown, like we said before, and getting an off-season piece will be even better for her pocketbook.

- Chains: Shops like David’s Bridal are always a good option for the bride who wants lots of choices but doesn’t want to spend a fortune. In addition brides may want to consider asking shops if they rent gowns, which can be a super-affordable option.

- Online retailers: If your brides has an easy-to-fit figure an online retailer may have the perfect dress, and deal, for her. And be sure to check out such sites as Craigslist, preownedweddingdresses.com and sellyourweddingdress.com.

* And last but not least see if your bride is willing to borrow a gown. We all know that wedding gowns are easily one of the most pricey keepsakes women ever buy. But in our opinion sharing a gown - even if it’s altered to suit the newest bride’s taste - is a very special thing. We love the idea of daughters wearing their mother’s - or even grandmother’s - gowns!

Many of you out there are current students or recent graduates of Lovegevity’s Wedding Planning Institute. You’ve taken the time to build your skills set by learning from Lovegevity’s experienced instructors, and you’re doing the research (such as reading this blog!) to stay on top of wedding-industry trends. For example, you’ve learned here about going green, choosing invitations, and creating perfect, seasonal weddings. But we all know there is more to it than reading magazines and blogs and designing top-notch budgets for every kind of bride. There is the simple fact that you have to get your name out there. Here are a few tips on just how to do that:

1) The number one way to attract more business is, simply, to do a good job. This might mean for some of you that it’s time to brush up on your people skills. The success of your business will depend on how well you work with clients of all kinds. And in many instances your success will be a direct result of how cool you stayed in some very stressful situations. Maintaining a cool head in every situation - and easing the mind of the bride - will be something she never forgets. And it is sure to be something she tells her friends who may be looking for a wedding planner right now!

2) Consider posting your business name - or website - in your car window. Vinyl decals are easy to come by on such sites as etsy, and etsy shop owners usually have no problem taking custom orders. Plus you often get to choose the font and color, which is a great way to set the tone for what kind of business you offer.

3) Take part in bridal shows, and be sure to have advertising materials to hand out. Get creative! You have plenty of opportunity to show your creative side with your business cards and pamphlets. You don’t want your materials to get forgotten in the bag of swag that every bride gets at such shows. Work hard to stand out!

4) We’ve talked about it before: A wedding planner is only as good as the vendors she suggests to her bridal couples. A good, strong network of vendors is a wellspring of recommendations if they trust you, and you trust them in return. There is no shame in asking if they’ll set out your business cards by the register or if they mind recommending you to bridal couples who come in on their own.You do the same for them, don’t you? In the business world there is a mantra we all know: Scratch my back, and I’ll scratch yours.

5) Social-networking sites are here to stay. So your business (and pretty face!) should be on them, too. Be sure to set up business profiles on Facebook, MySpace, LinkedIn and any other sites you can think of. We’ll say it again: You’ve got to put yourself out there to get noticed!

6) Don’t be shy. If a bride tells you - after her own fabulous wedding - the she has a friend who would be a perfect client for you, you have to FOLLOW UP! Referrals are like gold! Use them to your advantage; we all listen to what our friends have to say when it comes to any kind of business we hire, and brides are no different.

7) Do you have a website? You should. And you should include a section on it for a portfolio filled with A) personal recommendations from brides; B) gobs of pictures because let’s face it: that’s what wedding planning is all about, and C) plenty of easy ways for brides to contact you.

These tips are just a few ways to help get your business off the ground. A lot of you out there are experienced wedding and event planners with lots of advice to share. What helped you grow your business? Are there advertising avenues to avoid? What are the strongest ways to get your name out there?

Photo courtesy of weddingchicks.com and Fantasy Floral Designs

The bridal bouquet has a long and storied past. A quick Internet search will show that no one knows exactly where and when the tradition started, but many stories have a similar beginning. Regardless it’s a tradition that has stood the test of time and is beloved by brides all over the world no matter their budget or style. Researchers say that wedding bouquets were originally made of herbs and spices and were used to keep away evil spirits that could plague the future, but others suggest that the bouquets were a way to show love to the couples’ friends and family. As time went on the bridal couple began to share flowers with their guests, which may reveal the history of the bridesmaid bouquet and groomsmens’ boutonnieres. The first record of wedding flowers dates to the ancient Greeks, who used fresh flowers to make a crown and garland, which represented new life and fertility for the bride and groom.

Photo courtesy of Rue 42 on Etsy

The story goes that when Queen Victoria married Prince Albert the traditional herbs and spices were replaced with fresh flowers (but often edible flowers, especially marigolds.) Throughout the Victorian age specific flowers took on specific meanings, and in the 19th Century floriography - the study of flower meanings - was established. Roses, for example mean love; freesia means trust; ivy means fidelity; violets mean hope; and ferns mean sincerity. Dill was often included, and later eaten by the bridal couple, because it was said to increase lust. In modern times, of course, flowers are chosen mostly because of style and color and are used to complement the bride’s choice of bridesmaid gowns and decor.

Tips for choosing a bridal bouquet:

* A bridal bouquet should not be so large that it competes with the details of the bridal gown.

* Weight of the bouquet should be considered because some brides like to hold their bouquet throughout the evening.

* If the bride has allergies you may want to discuss flower smells with the florist.

* The price and availability of flowers depends on season (unless, of course, the budget has no limits.) If your bride has her heart set on a bouquet of certain flowers it would be wise to discuss her wedding date first!

Photo courtesy of realbadkitty on Etsy

* Some photographers suggest avoiding blue flowers in winter because the season’s dull light will also dull the color of the flowers in photographs.

* Brides are often choosing silk flowers for their bouquets because they are obviously long-lasting. Another good suggestion is to make a silk bouquet for bridal portraits, which the bride can keep, and use fresh flowers for the wedding so the bride has a bouquet she won’t mind throwing at the end of the reception.

Wedding and event planners have to do a lot of research to stay on top of trends, especially in the wedding industry. Bouquets made of buttons and brooches are popular because they’re not only unique keepsakes, but they’re also “green” choices. What trends are you seeing in bouquets? What are some of the favorite choices you’ve run across as you’ve worked with brides?

Gray and Yellow Palette for 2010

One of the first ways a bride sets the theme of her wedding is with her invitations. Everything about that single piece of paper conveys a message about a bride’s style: colors (classic or funky?); fonts (simple, whimsical, dramatic?); shape (horizontal and traditional? square and modern?); and even wording (funny? romantic?) As a certified wedding and event coordinator it’s a good idea to be up on wedding-industry trends, especially in the world of invitations. It shows a bride that no matter her style you know what’s what in the bridal world. Plus having suggestions at the ready for every style bride is a great way to show you’re, you know, coordinated!

Wedding Paper Divas, a leader of premium, personalized wedding stationery, has recently announced the top stationery trends for 2010. From the save-the-date cards to the post-wedding thank-you notes there are new themes and color choices to be had! Among the newest trends are:

Enchanting Forest for an Ethereal Feel

* Enchanting Forest: These invitations have an ethereal feel, with earth tones and pastel colors. They would be a gorgeous addition to any outdoor wedding. With their simple branches and birds they would give guests an idea that a bride is trying to achieve a natural setting; perfect for an early spring ceremony!

* Old Hollywood: Imagine a bridal party made up of Old Hollywood Glamour - pin curls and waves, bright red lips and form-fitting gowns. There’s a reason that Mad Men is all the rage right now, and brides can have a retro wedding but still fill it with glamour and class.

* Fresh color palettes: We’ve already discussed that turquoise is the IT color of 2010, and the perfect accompaniment? Orange! You can also expect brides to ask about violet (again with orange as the perfect accent), as well as paler colors such as champagne, pink (with vintage gold accents. *Sigh*) We at Lovegevity also expect a rise in a gray and yellow palette. Vintage is all the rage right now, and these two colors fit right in!

Old Hollywood Brings a Touch of Fun and Glamour

There is definitely a distinct business side to being a wedding and event planner. You have to know how to budget and how to find brides. There is definitely a fun and creative side to wedding and event planning, too! The instructors at the Lovegevity Wedding Planning Institute can teach you everything you need to know, but it’s up to you to stay on top of the trends (but this falls into the fun category!) There will always be traditional, classic weddings to plan, but there are brides who like to run with the pack and ones who like to forge their own path. Keep these great new ideas in mind as 2010 weddings start to take shape. An invitation is the perfect place to begin working out a wedding theme, and all the choices in stationery make this a fun place to begin. Help your brides get their creative juices flowing with some of these great ideas!

We’ll freely admit that the first time we actually saw what Trash the Dress meant we were kind of horrified. Wedding gowns can cost serious money, and the thought of trashing it - literally! - after the wedding festivities are over is more than a little shocking. At the same time, however, we can think of a few situations - and a few brides - where trashing the dress is less surprising and more acceptable. And as a certified wedding and event planner you’re expected to have all kinds of weapons in your arsenal so when That Bride walks in and expects you to suggest the unexpected, a trash the dress folder may be the little detail she has been looking for!

Christa DiPaulo Becker, a bride that the New York Times intereviewed several years ago when it did a piece on this wedding trend, said that trashing her wedding gown seemed fitting because after everything was  said and done she was feeling pretty “antiwedding.” So for the brides who want to shed a little stress post-nuptials a trash-the-dress session may be just what the doctor ordered.

Trashing an expensive wedding gown may understandably send shivers down your spine. If you have a bride who knows beforehand that she’s interested in a post-wedding trashing session you may be able to persuade her to go green and buy, perhaps, an inexpensive used gown or something vintage that won’t break the bank. She’ll be saving the earth and keeping a little green in her wallet at the same time. (Plus, you may prevent the Mother of the Bride - or Father(!) - from having a heart attack at the thought of a $5,000 gown covered in, uh, mud.)

Michael Cooper, a Las Vegas photographer who is credited with starting the trend, said he was bored of traditional wedding photos. His edgy suggestions ultimately led him to putting brides (and sometimes grooms) in unexpected places: mud, water, by dilapidated buildings. Thus, a trend was born. For the bride and groom who like to think outside the box this may be a trend they latch onto. As a wedding and event planner it may be worth it to scout out a few places around your region where a trash-the-dress session would work. (And find out in advance which photographers are willing and experienced!) And, yes, grooms can get in on the action. Think how cute the photos would be of couples, while still in their wedding attire, climbed trees together, rolled around in the sand by the ocean, or played in the park. No - this has no aura of traditionalism about it - but weddings are about memories, and this is definitely one memory a bridal couple would never forget!

Links to check out:
* trashthedress.com
* a flickr thread dedicated to trash-the-dress photos
* it’s news to us, but this type of photography is also called rock the frock and fearless bridal!
* it’s all for the amazing photos, one recent bride says

According to The Wedding Report, and as expected, “the average cost of a wedding in 2009 dropped 10.2% over 2008.” 2009 was a rough year for everybody, and while 2010 is already starting off stronger brides are still finding that planning their wedding is a challenge with a small - or shrinking - budget. This is where certified wedding and event planners can step in and, in essence, save the day.

Spending was down the most in 2009 on jewelry, gifts and invitations. But couples were less likely to cut costs when it came to their music and photographer, and brides were still intent on finding the perfect gown no matter the cost. As certified wedding and event planners you are the person every bride should turn to simply because you’re In The Know when it comes to vendors. More couples are using certified wedding planners to help them get the most value for their wedding budget. In fact, statistics show that in regard to a-la-carte planners, getting-started coordinators, and day-of planners couples spent more in 2009 than 2008. A good planner is worth his or her weight in gold, and that’s what you need to let brides know. How can you do that? One way is to hit bridal shows.

According to eWedNews, “Bridal shows across the country are reporting a steady rise in both attendance and vendor participation over last year, signaling a better 2010 season.” Experts suggest that events that were put on hold in 2008 and 2009 are now in planning mode again because couples are putting job losses behind them. Couples are still being cautious about their spending, experts say, but in many cases they believe the worst is behind them, and they’re ready to move forward with planning the happiest day of their lives. As the economic climate improves, so will couples’ attitudes and with that will follow increased spending.

Any uptick in the economy is a positive right now. And as things improve more and more couples will go ahead with their engagement and weddings. It’s a great time for those interested in becoming wedding and event coordinators to pursue their dream. Getting certified through Lovegevity’s Wedding Planning Institute is a great way to get started, and it may even give you a leg up when it comes to being The Choice for brides in your area. Interested in a course? Check our listings to see if there is a class opening soon in your area, or give us a call if you’d like to take the course online. Don’t let the opportunity pass you by! Brides are SUPER ready for something bright and happy in their lives after the winter and economic doldrums!

Emily Meyer has always loved the idea of planning the most important day of peoples’ lives. She was the go-to person for friends and family when it came to planning social events and birthday parties. Each event was executed beautifully and flawlessly. It is when she began planning her own wedding that she knew this is what she was meant to do. With everyone around her getting engaged, she took it upon herself to offer them wedding-planning services by researching vendors within their budget and coordinating the processional for the ceremony. This is when Emily took a more serious approach to wedding planning and design.

She enrolled in the Wedding Planning Institute as her passion grew deeper for creating a fairytale ending.  After researching the best wedding vendors in Oklahoma City and completing the necessary training, the Wedding Planning Institute proudly recognized Emily as a certified wedding planner.

After six months of working closely with other wedding planners, Emily opened the doors to a whole new wedding experience. She started her own business in September of 2009. Her company, Chandelier Weddings, was a huge hit in the Oklahoma City area. After executing three weddings in her first month of opening, a high reputation and word of mouth from clients and vendors became her best marketing tools.

A unique aspect of Emily’s business is catering to not only high-end weddings, but also to weddings of couples who cannot afford an extravagant wedding. Emily says, “Every little girl dreams of that day where she will walk down the aisle to meet prince charming. For rich or for poor, I feel that every girl deserves to not only dream that wedding, but have that wedding.”

Emily was excited to find that the Wedding Planning Institute was looking for instructors in her area. She knew this was something she needed to pursue. With her ambitious attitude and strong passion for wedding planning, teaching what she loves would be an absolute joy. Emily was offered the position at the University of Tulsa and is eager to begin this endeavour as a new instructor with the Wedding Planning Institute. She looks forward to other teaching opportunities and sharing her knowledge and passion with other soon-to-be wedding planners.

“Becoming a certified wedding planner is one of the most rewarding jobs that could ever exist. Because you are certified, a bride and groom can trust you so much more. The best part of the job is when you see that bride walk down the aisle and the look on the groom’s face the first time he sees her. It is priceless. It is at that moment when you know that you have just turned a little girl’s dream into a reality and created a fairytale ending where this couple will begin a new chapter in their lives.”

The next Wedding Coordinator Certification courses taught by Emily Meyer at the University of Tulsa will be held from Feb. 8, 2010, to March 31, 2010, on Mondays and Wednesdays from 6 to 9 p.m. Tuition is $795 and includes text book, online access in addition to classroom instruction, testing and national certification from the Wedding Planning Institute. To register, contact Frances Najera at the Office of Continuing Education at frances-najera@utulsa.edu or 918-631-2937.