According to the Wall Street Journal, retailers are listening to the market and demanding more commercially-priced offerings from top fashion designers.

With further information showing that only about one out of ten brides rate the dress designer as an important or very important part of their purchase decision, wedding gown designers such as Vera Wang are also listening and implementing cost cutting measures into their advertising and practicality into their designs to make their collections more commercial.

More and more brides considering second-hand gowns or even wedding debt to achieve their wedding dress dreams. It is vital that every Certified Wedding Planner or student learning how to become a wedding planner identify cost-reduction solutions for their clients in all areas of the wedding budget.