
Michelle Bromley
Do you live in the Austin, Texas, area? If so, and you’re interested in becoming a certified wedding and event planner, you should check out Michelle Bromley’s class with Lovegevity’s Wedding Planning Institute at Austin Community College in Travis County. We recently sat down with Michelle to find out more about her, her class, and her teaching style.
How did you get involved in wedding and event planning? I started working in the event industry 15 years ago at a bed and breakfast overlooking majestic Lake Travis in Austin, Texas. During my five years there we turned the B&B into a wedding venue where groups could take the place over for the whole weekend. Not only did I sell the space, but I also became the day-of coordinator for the events. You can say I got my experience through trial by fire.
What is your work/education/experience background? When the nearby, nationally renowned restaurant The OASIS decided to construct an event venue as well I was asked to help the owner of the B&B develop the wedding program. I learned a lot from that process. Since then I have worked for catering companies, a charter cruise ship on Lake Travis, and with various planners. It was about five years ago that I realized planning the whole shebang from beginning to end is my strong suit. I have a Psychology Major and Business Administration background from Texas A&M, Austin Community College and Southwest Texas State University. One of the reasons I think I am so effective as an event planner is my education in psychology.
Do you own your own business? I worked as an independent contractor most of those 15 years with the dream that I would eventually own my own business. I was fortunate enough to be able to take over Allison’s Events as the owner last July. The previous owner is a dear friend of mine, and she made it really easy for me to take her reins. Since then I submitted a press release about the takeover, changing my name to Allison’s Events by Michelle, and am now in my second phase of rebranding to eventually become Here to Help! Stay tuned for a press release about that and my new website, www.heretohelpbrides.com.
What is your favorite part of being a planner? Design and Decor. I call it the calm before the storm when I get to bring a wedding vision to life. It is so quiet when I am setting up a room, and then it is very gratifying to me when all the guests and my clients see the room for the first time. It is a very dramatic, impactful moment.
What is the toughest part? Dealing with the psychological dynamics between family members.
What is your favorite part of the class? The projects and the design boards. I enjoy the classroom interaction and turn the online projects into class projects. It is interesting to see how far the students come from their first project to their fourth in both compilation and delivery.
What do you think is the most important lesson for your students? This is not the glamorous career that it seems on the surface. It is very hard, stressful work. An event planner takes on all of the stress that comes with planning any event so having a firm grasp on all the details, big and small, is extremely important. A wedding is one of the most emotionally charged days in someone’s life, and we in the event industry are right in the middle of it. You have one day to make it memorable (good or bad), so make sure you address everything that could come up in the planning stages. If something unexpected does pop up, deal with it with calmness and professionalism.
How has teaching for LWPI rewarded you? I recently hired one of my previous students, who is now certified as an Associate Coordinator. She has hit the ground running and is doing fabulously. I get about three or four inquiries a week asking if I need interns. I have made the decision to only utilize those who have taken classes and gotten some form of certification as interns. I also work with venues and have other event industry professionals asking me for intern referrals. Taking this class and getting certified really can help you get a job in the industry.
What trends do you see growing popular in 2011? Peacocks! Also, metallic colors: gold, silver, bronze and copper.
To learn more about Michelle, visit her website or Facebook page. And if you’re interested in becoming a certified wedding and event planner through LWPI, take a tour of the course or register for a class in your area today.
Wedding and Event Planning Certification
Austin Community College
Highland Business Center Campus
Austin, Texas / Travis County, Texas
September 13 through November 15, 2011
Register for the class online