Wedding and Event Planners on Facebook: Let’s Chat!

Sep 1, 2010 Wedding Planning Institute

If you received our recent newsletter you know that LWPI is on Facebook. Have you dropped by yet? We’ve been offering daily polls, and we’re loving the conversations that our current and former students are starting. Here are some of our recent questions and a few responses. Want to talk some more about these topics? Leave a comment here to get the conversation started, or visit our Facebook page to share your opinions! And remember - there is a poll posted every day. We’d love to hear your feedback!

1) In your wedding-planning experience, what is the most popular way to serve food at a reception? Buffet, sit down, stations….
* Jadana Donely CWP said: “With the majority of my clients, I see them leaning more towards Buffet Style to offer their guests more variety of food options. I think the cost depends on what is involved in the setup & display and the amount of food being offered. Buffets can become expensive because you are now offering 3 different meats, 3-4 different sides, maybe 2 vegetables, maybe 2 different salads etc… When you have an elaborate display like this the cost is more than a plated meal [in my experiences].”

2) Have any of you planned a destination wedding? What has been your favorite location? Has anybody been abroad?
* Shanda L. Johnson said: “I started out planning a destination wedding in Los Cabos, Mexico but didn’t b/c the bride changed her mind w/ a formal group of guests. I liked the Dreams Resort in Mexico.
I really saw the importance of still having a coordinator 2 work w/ the couple in addition 2 the resort coordinator. The resorts make these “packages” sound good but it’s a lot of fluff. However, I’m a fan of destination weddings in Jamaica!”

3) What is the VERY FIRST question you ask your bridal couples? Budget? Number of guests? Date? We want to know! Discuss….
* From @classicmodern via Twitter: “‘How did you meet?’ My designs are all about telling clients’ stories, so it’s a great way to start the conversation about it.”

4) What is your IDEAL time length to plan a wedding? (Say, with 300 guests.)
* Meagan Vanover said: “I prefer to book most vendors close to the one-year mark. Saturday events can get pretty competitive. My shortest? Just over 3 months. Not ideal!”

5) What non-traditional wedding “cakes” have you seen lately? The cupcake craze rages on, but we love the idea of an ice-cream cake!
* Emily Meyer said: “My fiance is going to have his groom cake be a Guiness flavored, Guinness Mug!”

We can’t wait to see what our certified wedding and event coordinators are going to say next! Find us on Facebook every day. (And you can follow us on Twitter, too.) If you didn’t get the August newsletter but want to be on the delivery list be sure to let us know! A September issue will be going out in a few weeks.

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The Best Form of Advertising

Aug 4, 2010 Wedding Planning Institute
This cute book available from Prezzy Box.

This cute book available from Prezzy Box.

We’ve all heard the old adage that word of mouth is the best form of advertising. And it’s true: People are much more likely to visit a restaurant their friends recommend. Brides are much more likely to book vendors recommended by you, their certified wedding and event coordinator. And vendors are much more likely to recommend you to their customers if they’ve happily worked with you before. But when you’re first starting out, or you’re trying to beef up your business, it can be hard to spread the word. Here are some great ways to go about it:

* Share and share alike. Like we said above, vendors will recommend you if you recommend them. Build solid relationships with your favorite vendors. Some brides go straight to florists and bakers without considering hiring a wedding planner. If you have a good relationship with those florists and bakers they might highly suggest that the bride give you a call. They might also set your business cards out by their register. Remember: Scratch my back and I’ll scratch yours.

* Quality matters. Don’t take on more work than you can handle, or the quality will suffer. Know your limits. Make sure you listen to a bride and know exactly what she want so you can deliver it. Use vendors you know and trust. You’re only as good as they are in the end. And afterall when it comes to wedding and event planning it’s all about the end result.

* Network, network, network. Those vendors can’t recommend you if you don’t know them. Go to networking events and talk it up. People have to know you’re out there, and have access to your website, to refer you to their clients.

* Do good. What do we mean? Get out in the community and show you care. Integrity goes a long way in the business world. Get involved with pro-bono wedding projects. Throw out some free services, but don’t do half as good a job just because you’re doing the work for free. Showing the business community that you care enough about your job to do it great - even when it’s free - shows that you’re serious about what you do.

* Go above and beyond. Sure, you have the testimonials and photographs to show that you know what you’re talking about. But every bride has a certain expectation of how her wedding will look. It’s up to you to exceed that. How can she not refer you to all of her engaged friends when you go beyond what’s expected? Always give 110 percent!

* Never drop the ball. Answer the phone politely and professionally. Return calls and emails in a timely manner. Dress for success. Do you research before meetings so you never look like a deer caught in headlights when a bride asks certain questions. She’ll appreciate your hard work and professionalism, and that goes a long way.

* Get noticed. This is probably the hardest part, but in today’s technological world it’s easier than ever - if you do it right. Facebook, Linked In and Twitter are the obvious choices. They can connect you with people you may have never met otherwise. Utilize your local newspapers and magazines. Creating a strong, local base of business is the best way to get started. From there you can spread your wings.

It may seem obvious, but doing your best no matter what is the best way to get noticed. Customers appreciate a well-prepared planner. Wedding guests appreciate a well-planned wedding. When they ask a bride how on earth she planned such a wonderful wedding she’ll be beaming when she mentions your name. And like we said before, that’s the best kind of advertising there is!

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Lovegevity’s Wedding Planning Institute Partners with Preston Bailey

Jun 23, 2010 Wedding Planning Institute
Lovegevity CEO Cho Phillips and Mr. Preston Bailey

LWPI is excited to announce that it has joined forces with world-renowned design icon Preston Bailey. Together, they will create and launch the first event-design course of its kind, based on Bailey’s 30 years of experience with such celebrities as Donald Trump, Oprah Winfrey, Uma Thurman, Joan Rivers, Donna Karan, Liza Minnelli, Matt Lauer, Catherine Zeta-Jones, Ivanka Trump and others.

Preston Bailey’s Signature Wedding and Event Design course will allow students to experience the step-by-step processes and techniques utilized by one of the globe’s leading wedding and event experts, industry pioneer Bailey. This new course is a comprehensive “how-to” for the industry, providing real behind-the-scenes footage, photographs and documentation, including insights into the wizardry that can make a wedding a one-of-a-kind, magical event for a couple and their guests.

Starting this summer, Preston Bailey’s Signature Wedding and Event Design course will roll out to nearly 2,000 academic institutions around the United States . Dependent upon each school’s administration, the course will be available to both full-time college students in regular classroom environments and adults in continuing-education programs. It will also be made directly available to students through an online program hosted by LWPI.

“Event design has been a life changing experience for me,” said Bailey, the founder of Preston Bailey Designs. “I am excited to share my passion for design by working with the experienced team at The Wedding Planning Institute.  It’s a privilege to help others harness their talents to create weddings and other events that are truly unforgettable occasions.”

Are you interested in enrolling? Good news! You can enroll today! (The class will be available in both English and Spanish.) Want more information on this exciting opportunity? Check out the following links:

* More about the partnership and the course.
* Enroll for the class today.
* Take a tour of the course (English).
* Take a tour of the course (Spanish).
* Visit Preston Bailey’s website.

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All About Bouquets

Jun 4, 2010 Wedding Planning Institute

One of the best pieces of advice we’ve ever heard was to tell brides to carry their wedding bouquet as long as they can. There are two reasons to do this. For one, bouquets aren’t exactly inexpensive, and most brides these days want to get their money’s worth! And second, when will they ever get a chance to carry a bouquet of gorgeous, absolutely perfect flowers ever again? One bride we know had her bridesmaids do the typical bouquets-around-the-cake deal, but for her own bouquet? She carried it throughout the night, and you can even see it in her get-away photos. Of course some brides do the traditional bouquet toss, which means someone else gets to take the bouquet home. If you have a bride who wants to keep her own bouquet, however, consider suggesting that she have her florist create a separate throw-away bouquet for tossing!

Speaking of that traditional toss, have you ever wondered about its history? Experts say that the bouquet toss goes all the way back to 14th-century France. Brides were thought to be lucky, and at the end of the festivities guests would rush toward the bride in an effort to actually rip off a piece of her gown! Obviously this wasn’t exactly safe for anyone involved, so brides began throwing things to their guests such as their garter or stockings. As time went on this practice was considered undignified so brides instead started throwing their bouquets. Today, catching a bride’s bouquet is still considered lucky, lucky if you’re a singleton awaiting her own ring and wedding!

When it comes to choosing a bouquet there are so many options a bride’s head may start to spin! As certified wedding and event coordinators it would be very helpful to have a quick handout that you can give to your clients so they’ll know exactly what their choices are. The following is a rundown of some of our favorite designs. If you have more to share, please let us know in the comments! (Be sure to check the source links at the end of this post for more information on these amazing bouquets!)

Photo credits:
1. Bloom for Brides
2. My Wedding Flower Ideas
3. Bizarre Wedding Flowers
4. Opulence Floral
5. Bizarre Wedding Flowers
6. Unique Weddings by Janay
7. Wedding Flowers and Reception Ideas
8. Gifts Florist 2000
9. Blossom Sweet
10. Wedding Flowers and Reception Ideas
11. Preserved Florals by Lizann
12. Martha Stewart Living
13. Lil Fish Studios News
14. Silk Wedding Designs
15. Debutante Clothing
16. Martha Stewart Living
17. Flower Divas
18. Judy Carr Florist

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Choosing Wedding Favors

Mar 22, 2010 Wedding Planning Institute

Jus as such things as invitations and programs set the tone of a wedding the favors can set the memory of the wedding in the guests’ minds. There are always the run-of-the-mill favors that we’ve seen time and again: CDs of the couple’s favorite tunes; miniature boxes of colored M&Ms; bags made of netting filled with Jordan almonds. Those are great ideas, and they always look cute on the reception tables, too. But as a certified wedding and event planner it’s always nice to have a few tricks up your sleeve, and presenting a few possible unique favor ideas to your bridal couple is sure to go over well. Here are a few really cute ones we’ve run across recently.

Photo courtesy of iDIY

Photo courtesy of iDIY

1. When it comes to food trends these days we’re all about going local. Is your couple marrying on a farm? Consider offering guests small packets of seeds, tied with a pretty bow so that they can remember the wedding’s beautiful setting. If the wedding is taking place at an apple orchard a jar of homemade apple butter would be adorable, tied with string, with a wooden spoon attached. (And if the labels are hand-written? That’s all the better.)

2. Beach weddings will never go out of style because there are very few things more romantic. Choosing favors for wedding guests, however, can be difficult because if there is anything a brides doesn’t want to be it’s cheesy. Candles and picture frames and dried starfish or sand dollars are all nice options, but we can think of something a bit more romantic. These corked glass vials, filled with a small thank-you note from the couple, would be a cute touch to any beach wedding. Tied with a string and a note that says, of course, sealed with a kiss, they would be sure to be a hit!

3. There are many brides these days who are choosing to Go Green with their weddings. Favors don’t always fit in with this mentality, but there are ways to show a couple’s love for the environment and their guests. Anything that grows (along the same lines as the seed packets above) is a good idea: bulbs, flowers native to the area, tree seedlings from the Arbor Foundation (our personal favorite). For the couple who wants to avoid the physical gift but still honor their guests there are tree-planting programs where saplings are planted in honor of anyone a couple wants to name. If there is good food and good drink to go around guests may be more than happy to accept a favor in their honor instead of a trinket to take home!

Photo courtesy of Smitten Sticks!

Photo courtesy of Smitten Sticks!

4. We also absolutely love the idea of these smitten sticks. Can you even imagine how crazy the kids at the reception would go for these? Throw in a photo booth, and guests will be in love with the idea. And we can imagine them taking home these adorable sticks to make even more silly photos. The memories for the bridal couple would be great, and the guests would have a great time with them!

It’s obvious that favors are a great way to add fun and whimsy to a wedding and that they are a wonderful way to showcase a bridal couple’s style. As certified wedding and event planners coming up with fun ideas is one of the best parts of the job! These are a few great ideas to pack away in your folder, but the sky is truly the limit when it comes to wedding favors. Try to think outside of the box and let the sky be the limit when it comes to the creative parts of wedding planning. If your bride has an idea in her head of what she’d like to try - run with it! Make her day special and fun with unique favor ideas!

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Instructor Spotlight - Jessica Moore, at Texas State University

Jan 29, 2010 Wedding Planning Institute

Without realizing it at the time, Jessica Moore had been groomed since childhood to become a Wedding Coordinator Instructor. She grew up in the wedding industry as she watched and assisted her parents run their video-production company, which had deep roots in wedding videography. Not only did this experience provide Jessica with powerful background knowledge in event execution, but she also learned intimate lessons in running a small business while watching her parents’ business grow.

Growing up behind the scenes, Jessica learned that it was executing the small details that made a successful and stress-free event. It wasn’t until her friends started asking such questions as “When should we do the toast?” that Jessica realized she had unique knowledge! What was second nature to her was an invaluable resource to many friends who were now brides. Encouraged by friends and family, Jessica launched Something To Celebrate in March 2005 with enormous success.

Under Jessica’s direction, Something To Celebrate’s weddings and events have been published in numerous national and local publications. In The Knot’s inaugural Best Of magazine in 2007, Something to Celebrate scored 100% – the only wedding-coordinating firm in the nation to receive a perfect score from The Knot’s surveyed brides. Although The Knot no longer publishes grades for vendors, Something To Celebrate is proud to be included in the exclusive magazine every year. Jessica is repeatedly quoted in the media on wedding trends and is serving consecutive terms on the board of directors for Austin Wedding and Event Coordinators (AWEC).

Jessica is a graduate of Trinity University, where she studied education, and has 10 years of experience as a teacher. Through her role as Instructor with The Wedding Planning Institute, Jessica is able to marry (pun intended!) her roles as business owner, wedding coordinator and teacher into the perfect combination for her students as they take that important step in their wedding-coordinator career. Jessica recognizes the importance of obtaining your wedding-coordinator certification.

“Pursuing your certification sends a powerful message to your future clients and vendors. You didn’t just wake up and decide you wanted to be J-Lo (God forbid!), you made a well thought-out and researched decision to invest in a career, helping clients execute flawless events. When you register for this course, you’re demonstrating your commitment to excel in this profession,” she says.

The next Wedding Coordinator Certification courses taught by Jessica Moore at Texas State University will be held Feb. 1, 2010, to March 3, 2010, on Mondays and Wednesdays from 7 to 10 p.m. and March 16, 2010, through April 15, 2010, on Tuesdays and Thursdays from 7 to 10 p.m.. Tuition is $855 and includes classroom instruction, textbook, six months online curriculum and support access, and post-graduate job placement assistance. To register, contact the Office of Continuing Education at 512-245-2507 or continuinged@txstate.edu. Register online at http://www.txstate.edu/continuinged/.

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Bridging the Gap between Nigerian and American Wedding Traditions by Narketta Sparkman

Nov 4, 2008 Wedding Planning Institute
I had the pleasure of assisting my clients plan the wedding of their dreams, which took place September 2, 2006 in Michigan. The bride is Nigerian American because she was born in raised in this country. Her parents are both native Nigerians immigrants. Planning this wedding was a task. My clients were very much in love and very laid-back people. They wanted to incorporate Nigerian traditions but did not want it to consume their wedding.

Nigerians believe the wedding is for the bride’s mother. She is ultimately the one to be praised for raising the daughter being married, which clashed with American tradition. My clients were paying for the wedding and felt it should be what they wanted. There was some compromise on my client’s behalf but ultimately it was the wedding they wanted.
The first compromise was having a Catholic wedding. The bride was raised Catholic but not a practicing Catholic and the groom was not Catholic at all. The parents of the bride wanted the wedding to take place in their church and wanted a traditional Catholic ceremony. However, the bride and groom were not comfortable with agreeing to raise their children as Catholics. They agreed to do this to please the bride’s parents but decided not to have a Mass as a part of their ceremony.
From the beginning, there was a conflict as to how many guest would be invited. My clients wanted to have no more than 250 guests, with the bride’s parents inviting 150 and the couple splitting the other 100 guests between themselves and the groom’s family. In the Nigerian culture, when someone has an event you go to that event regardless of invitation. The whole community supports your event. Two hundred and fifty invitations were sent with 200 of them going to Nigerian friends of the bride’s parents. There were 300 who confirmed their attendance and 350 guests actually attended the wedding. Many of the guests that attended were invited by word of mouth. Approximately 300 of the guests were Nigerian. The bride and groom wanted to ensure that all their guests, both Nigerian and American, felt comfortable during their celebration.
Since it is tradition that the wedding is for the bride’s mother, there were rituals that needed to take place. The Nigerian women dressed in Ashibi attire were to march down the aisle together as a part of this tradition. However, my clients wanted to stick to American tradition and felt the wedding party should be the only ones walking down the aisle. Ultimately the bride had her way.
After the ceremony, the women in Ashibi attire and the mother of the groom staged several photos outside of the church. They were congratulating the mother and the photographers were bombarded by the Nigerian woman wanting a picture with her. We had to ask the photographers to stop taking these photos to capture the bride.
In order to insure that all the guests were comfortable at the reception, we had two separate disc jockeys; one Nigerian and one American. We sat down with the disc jockeys twice to plan every musical detail of the wedding. The bride wanted there to be a good mix of music throughout the reception. The bride and groom danced to American music for their first dance and then for the father/daughter dance they danced to a more upbeat tempo Nigerian song. As the father and the bride danced, Nigerians threw money at their feet to wish them well.
Before dinner, the father of the bride began the Kolanuts Communion. This is a Nigerian tradition that bridged the families and guests together. Kolanuts is a way of getting acquainted with your guests. The father of the bride, standing with other male elders, gave a sermon on the dance floor. After each one of his statements, the elders stated “Onye wetere oji wetere ndu” (He who brings Kolanut brings life). He asked that the groom’s father join the presentation. They split the Kolanut on the dance floor and enjoyed it together. All of the guests were then given Kolanuts. Kolanuts is a bitter fruit from Nigeria. It smells like nicotine and tastes like cigars.
The presentation was done in the traditional language of Nigeria except for when speaking to the father of the groom. This really invited the groom’s family into the bride’s family and signified them merging into one family. There were four parts to the communion:

Iche` Oji (Presentation of Kolanut)
Igo` Oji (Blessing of Kolanut)
Iwa` Oji (Breaking of Kolanut)
Ike` Oji (Distribution of Kolanut)

The bride and groom decided against the traditional bouquet or garter toss. They just thought the tradition was dated. The bride was a member of a sorority and they decided to do the traditional sweetheart song and dance in which they are singing to the groom.
The bride and groom changed out of the traditional tuxedo and wedding dress and into Nigerian wedding attire. The women in Ashibi attire escorted them into the room. These women did a chant and danced with the bride and groom at the end of the line. There were approximately 75 women in costume. Once in the room, the groom had a seat while the bride and her mother danced in the middle of the dance floor as the women chanted and gathered around them. The bride’s mother draped the bride and groom with a sash made of money. The guests began to throw money at them all over the dance floor. This is for financial stability and to congratulate the couple.
Ultimately the couple succeeded in having a wedding that incorporated many Nigerian traditions. The décor was all Americanized with the colors the bride and groom wanted. Each guest received a favor of a coaster made in Nigeria with the bride and grooms name on it. They also received a more Americanized favor of personalized chocolates from the bride and groom. The parents of the bride were very satisfied with the wedding as well as the couple. Everyone seemed to have their way and not much was compromised as far as tradition and the desires of the couple.
Narketta Sparkman is President of the Metro Detroit Chapter of the International Special Events Society, a Certified Instructor for The Wedding Planning Institute’s How to Become a Wedding Planner certification course, author of Dream Big, Plan Smart: A Guide to Planning Your Dream Wedding, owner of the event planning company Special Occasions by Narketta, and is currently working on her doctorate.

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