The Wedding Planning Institute - Become a Certified Wedding and Event Planner

Certified Wedding and Event Planner Certification Syllabus

Certification Course Syllabus: This comprehensive course has been streamlined into an interactive teaching method focused on clear concepts and principals derived from research-based theories of adult learning.

Introduction
Wedding Industry Overview
Wedding History
Current statistics
Engagement Process

Your Role as a Wedding and Event Planner
Setting Expectations
Communications
Budget Management
Wedding Etiquette
Planning, Coordinating and Directing Wedding & Social Events
Event Design, Flow, & Staging

Business Structure
Fee for Services, Pricing, and Packages
Event Proposals and Project Plan Budgeting
Marketplace Evaluation
Small Business Start-up Cost
Business Location Set-up
Home Office
SOHO Solutions
Office Set-up

Documentation
Training Materials
Design Boards
Fabric Boards
Manuals
Design Project

Templates - Over 150 editable documents for your business
Including:
- Pricing Packages, Contracts
- Client hand-outs
- Ceremony Structure, Customs, Traditions
- many, many more

Vendor Selection
Vendor Interviews
Vendor Contracts
Vendor Partnerships and Negotiation
Vendor Marketing
Vendor Booking

Contracts
Contract Law
Creating Your Contracts
Contract Templates

Client Contracts
Vendor Partnership
Traditional Wedding and Event Planner Packages

How to Work With a Prospective Bride
Profiling
Training
Role Playing
Making the Sale
Educating the Bridal Client
- Bridal Registry
- Setting Expectations
- Wedding Day Vision vs. Reality
Traditional vs. Non-Traditional Wedding Ceremonies
Wedding Party Delegation
Over 30 different Ethnic Wedding Customs & Traditions Worldwide

The Wedding Gown
- Gown styles
- Veil styles
- Body Types Do's & Don'ts

Destination Weddings

Music – How to Write a Musical Score
Popular Wedding Ceremony Music Selections
- Processional
- Recessional

Signature Wedding and Events
- Rehearsal Procedures
- D4 Analysis - Wedding Design
- A6 Production - Event Experience
- Event Project Management

Business Marketing Practices
Industry Associations
Professional Networking

Bridal Shows
- Research
- Checklist
- Booking the Bride
- How to Work a Booth
- Post Show Activities

Online Marketing Strategies
- Designing Your Website
- Marketing Your Website

Industry Terms
- Traditional
- Trendy

Public Relations
- Becoming an Expert in Your Field to the Local Media
- Writing a Press Release
- Writing Your Bio
- Negotiating Promotions
Organization
- CRM (Client Relations Management)
- Industry Software
- Expanding Your Business Revenue Streams
Certification – What does it mean and how it sets you apart.
How Relationship Education can be incorporated into your business – it is part of the couple’s planning process.
Philanthropy
Final Exam

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