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Love Resist Recession
Part Three: Financial Experts Debate Recession, Wedding Industry Finds Love
 Part Three: The Certified Wedding Planner’s Recession Veil
While there is ample evidence that we are indeed enduring a recession of some magnitude and more engaged couples are prioritizing wedding planning decisions based on economic realities, this doesn’t explain why the wedding industry enjoys a longstanding reputation for recession resistance and is growing globally at an exponential rate.
The key to the billions Americans will spend on their weddings this year is found in the human need for happiness and security. Even during tough financial times, couples view their wedding day as an expression of their love and commitment to their marriage that will be remembered for a lifetime. For many, the idea of cancelling any part of their wedding plan because of money issues never enters their thoughts. They may be cost conscious, but they are not willing to settle for anything less than their dream wedding.
To better navigate the complex web of wedding vendors, venues, goods, and services, record numbers of couples are turning to professional certified wedding planners. As wedding costs and fees skyrocket due to recession and inflation, certified wedding planners provide engaged couples with the knowledge and connections needed to create signature wedding experiences unique to their vision and respectful of their budget.
According to The Wedding Report, bridal clients will spend an average of almost $1500 on wedding planning professionals. Despite the economic downturn, couples are paying fees ranging from around $750 to as high as over $6000 for professional wedding planning and “Day Of” wedding director services. The desire for a flawless wedding experience clearly influences many couples to reduce the risk of mishaps by enlisting expert assistance.
The Wedding Planning Institute trains students and positions graduates to best fulfill clients’ wedding dreams through dynamic, fundamental wedding planning techniques and processes as well as proactive, diligent networking with the most reputable and appropriate local and national vendors and venues. In a job market gripped by recession, the importance of the wedding industry’s inherent financial stability to any job or business opportunity cannot be ignored.
Vital to the wedding planner’s success, credible education and certification provide the tools and skill sets needed to survive a recession by working in the wedding industry. The Wedding Planning Institute sets the industry standard for wedding planning training and certification by helping students learn all aspects of planning a wedding and running a wedding planning business.
In the final part of Love Resists Recession, we will extol the virtues of community colleges nationwide that are leading the charge in retraining millions of workers displaced by downsizing and recession.
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