Floral Pricing, Profitability for Wedding & Floral Business

Bloom Economics

Pricing and Profitability for the Floral Industry. For florists and floral designers who struggle to find confidence in their pricing and want to improve their profits.

ABout the Course
Bloom Economics
Bloom Economics
Here's what you'll learn

Bloom Economics, is a comprehensive course specifically designed for florists and floral designers struggling with pricing their services.

About the Program

Discover the secrets to pricing success in the floral industry with Leah T. Williams. The course offers expert guidance and strategies to increase profits and sustain success, helping florists gain confidence and avoid uncertainty and low profits.

Without a structured program or expert guidance, building your business and making a name for yourself can feel like an uphill battle—frustrating, to say the least.

That's where Lovegevity comes in. We've already catapulted thousands of aspiring planners into successful careers, spanning more than 40 types of events across 25 countries. Are you next?

Course Details

By taking this program, you can expect to gain a comprehensive understanding of how to price your services correctly and set your business up for long-term success.


Library of resources & templates for Wedding & Event Planners

Instructor-led and self-study options to fit your schedule and learning style

One-on-one video or phone conference calls with your instructor

Internship opportunities, both paid and unpaid, to gain real-world experience at high-profile events

Expert Guidance

Learn from Leah T. Williams, a Certified Wedding & Event Planner, Master Floral Designer, and successful business owner, who shares her invaluable industry insights and pricing mastery methods through video presentations and written material.

Practical Applications

Participate in practical exercises, ensuring that every concept you grasp can be seamlessly applied to your own floral business. Work through floral arrangement recipes with Leah as she provides commentary on how to price as you create for maximum efficiency.

Pricing for Profit

Unlock the secret behind Leah's six-figure floral business success, as she unveils her no-nonsense, profit-focused approach to pricing that can become your strategy too.

Client Communication Tips

Discover effective client communication techniques that will empower you to present pricing proposals with confidence and ensure they fully understand the value of your services.

Complimentary WedTech Academy Membership

Enjoy a WedTech membership that provides ongoing access to all program updates and an ever-expanding library of resources.

free 1 year membership

Enroll With an Established & Trusted Education Provider

Lovegevity is a CTE (Career & Technical Education) provider in the wedding, event, and hospitality management education industry for over 25 years with programs in over 2,200 accredited colleges and universities.

World wide recognition

Bloom Economics

Course Modules

There are a lot of pricing courses out there. Here's what sets Bloom Economics apart: it's not just another general business pricing and profitability course. Instead, it's a specialized, in-depth course with formulas specifically for floral design entrepreneurs.



Get an overview of the course and its objectives.


Leah's Story

Learn from Leah T. Williams' experiences in the floral industry.


The Business of Blooms

Explore the business aspects of the floral industry.


A Foundation for Strategic Pricing

Build a solid pricing foundation for your floral business.


Pricing For Profit

Discover strategies to price your services for maximum profit.


Team Essentials & Charging Labor

Learn about managing your team and labor costs.


Presentations & Proposals

Perfect your client presentations and pricing proposals.


Recap, FAQ's, Trade Secrets & Useful Definitions

Review key concepts, FAQs, and industry trade secrets.


Software Tools of the Trade

Explore software tools for efficient pricing and management.




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Bloom Economics

Right For You?

Our program is perfect for motivated and goal-oriented individuals who are ready to jump into the world of event planning, producing, and designing.


Aspiring Floral Entrepreneurs

Step into the floral industry equipped with critical pricing insights that most beginners overlook. This course is your first step to turning your floral passion into a profitable venture.


New Floral Business Owners

Don’t let the beginner’s dilemma bog you down. Equip your budding business with proven pricing strategies to not only sustain but thrive in the market.


Floral Professionals Seeking Growth

Already in the game but hitting a plateau? Supercharge your business with advanced pricing techniques designed to maximize revenue and attract high-value clients.


Creatives Entrepreneurs

Embrace your love for florals and master the art of pricing.If florals are your artistic outlet, don't let ignorance in pricing diminish your craft's worth. Learn how to price your creations in a way that honors both your passion and skill.


Wedding & Event Enthusiasts

If you’re all about creating unforgettable events, understand the economic aspects of it too. Learn how to price your services for weddings and other major events that don’t just create memories but also generate solid income.

The Key to Success is YOU.

Lovegevity graduates & alumni have a 99.9% success rate

We don't believe in simply imparting knowledge - anyone can do that.

We cater to aspiring wedding and event planners who are eager to turn their passion into a profitable, fulfilling career by giving them a clear path to reach their goals.

Ready to dive in? Take a look at what you’ll be learning when you enroll.

  • Online Course + Printed Textbook

  • Hybrid Learning Approach available

  • Career Placement through Lovegevity & Societygal

  • Work Experience & Internship Opportunities

  • Unlimited Access to our Business Resource Library

  • Student Forums & Alumni Groups

Why Lovegevity?

Discover your potential—turn your passion for events and weddings into a fulfilling career.

Our curriculum equips you with more than knowledge – it arms you with comprehensive expertise.

Join 25 Years of Excellence

Dive into a trusted program from Lovegevity, recognized by 2,000+ accredited institutions.

Unlock a Profitable Passion

Thousands have turned their love for events into thriving careers with our proven programs.

Be Part of the 1%

Join the elite circle of Lovegevity’s graduates, now industry leaders.

Skip the Guesswork

Jump-start with templates and tools that have fast-tracked 10,000+ students to success.

Learn from the Best

Secure internships with industry titans like Kevin Lee and David Tutera, & boost your credibility.

Beyond Ordinary Courses

While many offer online event courses, only Lovegevity blends digital learning with real-world experience, including opportunities like New York Fashion Week.

You're in good hands

Each qualified student participates in a learning experience to identify and help develop an internship experience to meet their educational goals, career objectives, and academic requirement needs.

An internship can be shadowing, a hands-on experience, and in some cases lead to a job. Students also receive academic credit, continuing education units (CEU’s), and a certificate of completion for each learning internship experience.


Bloom Economics

Student Reviews & Case Studies

Don’t just take our word for it

Hear from some of our amazing students & graduates who are excelling in their careers.

Student Case Studies

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Bloom Economics

Enrollment Options

Enrollment type

Self Study

For learners who like to learn independently and at their own pace.

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(monthly payment plans available)
Enrollment type

Career Study Hybrid + Fast Track

Our unique approach offers you the chance to fast-track your learning by working on actual events, guided by industry experts who are eager to share their knowledge.

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(monthly payment plans available)
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Enrollment type

In Person / On Campus

For learners who prefer to go through a college or institute.

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Master Event Producer

As a student in the Certified Master Wedding and Event Professional Studies Program, you will learn, through a multidisciplinary approach to each area of the event profession, and gain a culmination of skills, knowledge, and expertise specific to your goals.

Become a Master of Event Production

LWPI’s Master’s Program is the most comprehensive online/hybrid program for anyone serious about a full-time wedding and event planning professional career.

WedTech Academy Membership

WedTech is a CTE program included with Master Class. It includes hands-on learning labs, workshops, and internship requirements for matriculated students seeking a College or University degree in Hospitality Management, Event Management or Project Management.

Master's Certification

Upon graduation, you will receive your Master’s Certification (in addition to your completed certificates for each course), letters of recommendation, and the professional designation as a Certified Master Wedding & Event Professional.

Pay In Full
(monthly payment plans available)
Included courses:
Certified Wedding & Event Planning
Party Planning 101
Signature Wedding & Event Design
History of Bridal Fashion
Corporate Event Planning
Event Law
Luxury Event Production
Electives of your Choice:
Floral Design 1 & 2
Fashion Show Production
Destination Wedding Planning
Draping & Backdrops
Charity & Fundraising
COVID Readiness in Hospitality
Enroll in masterclass